Alula Design Award

About the Award

Inspired by AlUla

AlUla is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site. With 200,000 years of human activity amongst extraordinary desert, red rock and oasis landscapes, AlUla is a Living Museum where the ancient is in dialogue with the contemporary world.

AlUla tells the complex story of human settlement and civilisation through art and design. It ranges from prehistoric architecture upon the volcanic fields that continues to compel and confound archaeologists; the exquisite sculpture of ancient Arabian dynasties who made AlUla their capital; the monumental tomb with designs inspired by the Nabataeans’ ancient contemporaries in Rome, Egypt and Greece; and the mudbrick labyrinth of the Old Town decorated with the artwork of its inhabitants, and a harbor of memory and cultural identity for the people of AlUla. 

These monuments are given context and story through their countless inscriptions, rock arts, intangible heritage, and traditional arts. AlUla truly is a Living Museum, gifting us insights into the art and culture of those who came before us, and reminding us that history is a continuum. From this cradle of creativity, AlUla is emerging as a rekindled crossroads of culture to become a sublime place to encounter the art of our time – bring the ancient in dialogue with the contemporary, and AlUla in dialogue with the world. 

How to Apply

01. Sign up on the Award Portal 

02. Submit your application as follows:

A. Designer Name and Bio

B. Designer Title and Concept

C. Select the category of submission: Jewelry, Footwear, Clothing, Homeware Accessories, Leather Goods, Other

D. Upload your concept design in a Proposal with the details of the product and:

i. 3D Render format, any designs submitted as a sketch will be eliminated during the first screening process (A maximum size of 25MB)

ii. Render can be shared in a video (A maximum of 59 seconds)

03. Pay the Participation Fee of 200SAR

Discover AlUla

Discover AlUla

Discover the
destination of AlUla.

The Living Museum

Experience AlUla's
rich cultural heritage.

The Journey Through Time

Explore AlUla's first masterplan,

The Journey Through Time.

An in-depth view of AlUla

AlUla Intro to Heritage and Design

Bilingual (English & Arabic)